Delta Sigma Phi was seeking to create momentum and excitement that would propel the organization forward towards reaching their strategic vision in 2025. With it being a National Convention year for their members, they recognized the opportunity to strengthen their brand identity and reaffirm Delta Sig ideals to key leaders in the organization.
They collaborated with SDi to create a brand affirmation presentation—articulately defining what it meant to be a “better man” through Delta Sig membership. We conducted research focus groups and personal interviews with members and staff—partnering with Delta Sig leadership to provide greater definition in brand communications—both through message theme and visuals. The brand affirmation was delivered via a video presentation as well as additional event and membership communications for all attendees. SDi provided: