Most magazine editors are challenged to come up with a creative ways to introduce topics that rotate from year to year and have previously been featured. Such was the case for Gamma Phi Beta in their Fall 2013 issue. They were seeking a fun and different way to introduce their Collegiate Leadership Consultants (CLCs).
Upon creative collaboration with Gamma Phi, SDi learned that the editor’s vision was to create a vintage/travel appeal similar to old train station imagery, but without making it look outdated. “On the Road to Inspire” was the theme, and we wanted to make sure the article delivered enthusiasm through the visuals. SDi focused the design on reflecting the personality of the CLCs rather than the scene. Through simple props and photography along with travel-related graphics, a more engaging delivery resulted. SDi provided: