creative energy that speaks

Komen Tissue Bank (KTB)

Brand refresh/website redesign & development

KTB was seeking a way to better promote its mission and get the word out to the public and medical communities that they were in need of normal breast tissue for breast cancer research. They recognized the first step was to develop a new website that better told the story.

SDi recommended a brand refresh as part of the website development. We worked with KTB, in collaboration with Susan G. Komen for the Cure, on implementation of new brand messaging and visuals.

After beginning the strategic phase of the project, KTB was contacted by the 2012 NFL Super Bowl Committee to host a tissue collection event during the 2012 Super Bowl. SDi also became involved in the cause and participated through donation of tissue and financial sponsorship of the Super Cure Gala to raise funds for the cause. SDi continues to work with KTB for ongoing support. We have provided:

  • Research, communications audit, brand strategy, messaging and brand personality
  • Website, social media strategies
  • Super Cure marketing collateral, landing pages, buttons and t-shirt designs for events
  • E-newsletter, brochures, blog, donor promo card
  • Researcher promotions and PowerPoint template for speaking opportunities