creative energy that speaks

Midwest Ag Finance

Advertising/Marketing Campaign

Midwest Ag has a long-standing relationship with SDi in developing annual marketing and advertising campaigns to promote their lending and crop insurance products and services. Midwest Ag recognizes in the vulnerable ag finance and crop insurance marketplace that they are continually challenged each year to grab attention among their competitors and stay on top as a leader.

Midwest Ag collaborated with SDi to introduce a long-term marketing strategy by bringing a spokesperson into the company family. In strategic partnership with Katie Stam, Miss American 2009, we developed an advertising campaign that would introduce Katie as part of the Midwest Ag family and ag advocate. SDi provided:

  • Marketing strategy
  • Launch strategy/advertising campaign planning
  • Spokesperson photo shoot/planning, art direction
  • Marketing support for Midwest Ag lending & crop insurance sales teams
  • Advertising campaign/design, writing, media buying, placement
  • Tradeshow event planning, display, hospitality invitation, spokesperson promotions