our work—brand campaigns

Delta Gamma Fraternity
SDi created a new brand face for Delta Gamma Fraternity, their Foundation and Fraternity Housing Corporation. We conducted a thorough communications audit, obtained research findings to better understand the current perceptions and personality of the organization and put this gained knowledge to work in developing a successful brand campaign.

We developed a new brand tagline and brand position statements that embraced their core values and mission. Those messages were then integrated with a new visual look including logos for each entity, color palettes, font families, graphic elements, and photography styles. SDi also worked closely with Delta Gamma’s National Council and Communications staff to develop a launch strategy for the brand and how to implement the brand throughout all their communication materials beginning with their stationery system and website. As part of the brand rollout, SDi directed a photo shoot to help support the new brand personality visuals for the Anchora, the website and future membership communication materials as part of the brand rollout. SDi continues to work with Delta Gamma to provide brand management, marketing and creative support.