our work—brand campaigns

Alpha Xi Delta Fraternity
Alpha Xi Delta came to SDi with a vision for a brand personality that would really speak to who they were and unify their brand messaging and image throughout all Alpha Xi Delta communication materials.

SDi worked closely with their national council, executive and communications staff to identify not only who the organization currently was, but who they wanted to become. We recommended steps on how to align the brand with their new strategic plan to achieve success. SDi took the “Realize your potential” messaging to a new level including a new logo for the Fraternity and Foundation and developed a new graphic shape for their beloved symbol—the quill.

We then developed a stationery system and provided recommendations on how to implement a new color palette, font families, and photography into all communication materials. We redesigned one of their key communication pieces, The Quill to reflect the new brand image. We also directed a photo shoot to support the new brand image and initiated a new extension campaign to take advantage of expansion opportunities. SDi continues to work with Alpha Xi Delta to provide brand management, marketing and creative support.