our work—corporate communications

The Broadbent Company
With the economic challenges facing the real estate market today, The Broadbent Company worked with SDi in developing a new one-to-one marketing strategy by implementing an e-marketing initiative to replace their current print campaigns.

We helped them develop a series of customized e-templates that their leasing and sales brokers could use to provide timely information regarding each of their property offerings. SDi provided research, creative direction, design, template development and training on how to initiate sends and track results and provide a benchmark for implementing future marketing strategies and audience segmentation.