our work—corporate communications

Olympia Moving & Storage
Because of our focus on marketing to women and our knowledge of the moving and storage industry, Olympia asked SDi to help reposition their brand due to a company name change and their desire to grow sales and increase revenues. We focused our brand efforts on creating visuals including a new logo, brand elements, photography and strategically integrated these with new brand positioning statements to help them achieve a competitive advantage in the marketplace.

A key component to implementing the new brand was developing a new website and a sales tool kit for both residential and commercial on-site surveys for their Boston and Washington D.C. sales teams. SDi continues to provide ongoing marketing strategy and creative support including pay-per-click (PPC) and print advertising, direct mail, search engine marketing (SEM/SEO) and print and e-mail promotions.