our work—fundraising campaigns

Phi Mu Alpha Sinfonia Foundation
SDi worked with Phi Mu Alpha Sinfonia Foundation to create a special direct mail campaign to gain more high-level donors and increase awareness for the Foundation and how they support the Fraternity than what they had done in past campaigns. The gift level “ask” was established and SDi planned a strategy and creative direction that resulted with an alliance between the Foundation and the Arbor Day Foundation as part of the campaign. The mailing used FSC certified papers to keep it “green”. The direct mail package is highlighted by an appeal card, incentive card, response device and four-color imagery to gain attention. The campaign is continuing to gain attention for the Foundation and continuing to raise funds.