our work—membership communications

Alpha Gamma Delta Fraternity
SDi worked with Alpha Gamma Delta to implement an alumnae dues campaign that provided sustainment of the operating fund of the Fraternity. Alumnae dues are voluntarily and Alpha Gamma Delta needed a fresh approach to implementing the campaign over the past few years of doing an address label incentive campaign.

A budget was established and SDi developed a new approach with a campaign “essentials” theme that could be utilized for two years and would be implemented utilizing a new incentive for the direct mail campaign—a wallet-size tipping reference card.

The direct mail theme and graphics were then provided to Alpha Gamma Delta to supplement the print with e-mail reminder sends to members. As part of the campaign, SDi provided the creative strategy, design of the various direct mail elements and incentive, writing/editing and final print production and mailing. Response was much above expectations from the past years campaigns. SDi continues to work with Alpha Gamma Delta each year to accomplish their goals fundraising goals.