our work—publications & editorial

Alpha Xi Delta Fraternity
As part of the rebrand process of the Fraternity, SDi’s team collaborated with Alpha Xi’s editor and public relations team to establish a new image for the magazine. Content structure was similar to past issues, but the magazine looked “dated” and did not match with the new brand image SDi had established for the Fraternity. SDi presented two design options with creative recommendations for organizing and presenting content such as feature stories and repeating department sections in each issue. After the initial design was completed, a magazine template was developed and provided to Alpha Xi Delta for future issue production.