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brand devotion index
How do you know if your clients are in love with your brand? You probably can site a few “Aah Hah moments” but what can you do to ensure a loyalty that is enduring? SDi uses our brand devotion index to help give checks and balances in our brand building process.
It’s time to put away the Magic 8-Ball® and ask yourself these questions…
Does your brand live up to its promises?
- 59% of women marry brands because they are reliable and earn their respect.
- 70% of women said their last bad experience with a brand was never resolved to their satisfaction.
Does your brand offer dynamic dialog?
- 70% of women declare, “don’t tell me, show me!”
- Women want a two-way dialog with the brand that speak words of encouragement, affirmation and a personalized experience met with acts of service.
Does your brand parallel her life?
- 55% of women love their favorite brands because they follow them through lifestyle changes.
- Women want us to meet them where they are in their lives. Whether they are a millennial or a boomer, they want us to better understand their touch points.
Does your brand provide sensory engagement?
- Science tells us that women respond differently to brands than men. Women seek out and connect with a brand that engages at least one of their senses—mind, body, heart or spirit.
- 70% of charitable giving is made by women.
- 75% of women put family and others before themselves.
Does your brand offer affirmation?
- 85% of women marry brands that make them feel good about themselves.
