the SDi divas
Why do we call ourselves divas? When you look at the strength of our creative team and the ability and experience we have in solving marketing challenges from our diverse viewpoints, it’s only fitting that we speak with confidence. With expectations set high, each SDi team member has earned diva status by being the ultimate creative thinker…a catalyst…a problem solver…a good listener…and a respected brand caregiver who watches out for your best interests at all times.

Michele King
Founder/President
Michele is the Founder and President of Shelle Design Incorporated. She began her career as a design and marketing professional by earning a Bachelor of Arts in Graphic Design/Business minor with honors in fine art from Anderson College (now University)—a Christian, liberal arts college in Anderson, Indiana.

A liberal arts knowledge combined with excellent leadership and creative skills lead her to begin freelancing for various nonprofit community and campus organizations at an early age during her college years. Because of this experience, she quickly advanced in her career in the corporate communications arena at a large corporate division of General Motors in Indianapolis, Indiana—Allison Gas Turbine (now Rolls Royce).

Within three years of earning her degree Michele had advanced to assistant supervisor of the large creative department, acted as project manager for a 24-person editorial staff and provided top-secret government project support to the company’s executive team.

Realizing that shuffling paper was not allowing her to hone her creative skills and feeling a little bored with the corporate grind, she began freelancing again and founded Shelle Design Incorporated in 1988.

With an entrepreneurial vision, Michele began building her creative team and growing her client base in the nonprofit and B2B arena—giving special attention to providing marketing strategies and design support to fraternities/sororities, university publications and foundation teams. Her feminine, creative style, as well as those on her team, soon attracted brands that focus on marketing to women.

Today, Shelle Design Incorporated is recognized for their strong reputation for quality work, ethical business practice and delivering award-winning solutions that speak to women audiences.

Michele is a member of Alpha Chi Omega Fraternity, Rotary International and Psi Iota Xi, a national philanthropic organization supporting the arts, speech and hearing and literature. She is also a sponsoring member of the Fraternity Communications Association, National Panhellenic Conference and the North American Interfraternity Conference.

Kristen Barada
Marketing Coordinator
Kristen came to SDi with a 10-year background in fax publishing, newspaper layout and production management. She serves as our marketing coordinator and production manager, handling numerous accounts and projects, including marketing strategy and messaging, brand identity, writing/editing, and long document layout. Kristen oversees all project management in the creative department, working to ensure projects meet objectives and deadlines.

She faces every project with creativity and focus balancing the clients needs with the best communication strategies. Kristen earned her Bachelor of Arts in Communication at Hanover College in Madison, Indiana. At Hanover College, she was a member of Phi Mu Fraternity.

Marcy Westphal
Senior Designer
With more then eight years on the SDi team, Marcy has provided us a fresh and dynamic approach to creative thinking. She is our senior designer with a strong focus on design, layout and account management for both print and interactive media projects.

She has a passion for all things design and for our clients of course! She has been instrumental in creating award-winning communication pieces for many of our clients such as Pi Beta Phi Foundation’s recent first place award in the Communication Category by the Fraternity Communications Association (FCA), formerly CFEA. She is committed to helping solve project design dilemmas no matter how big or small they may be.

Marcy began as a student at Indiana University-Purdue University of Indianapolis and continued her education graduating from Indiana Business College with a focus on graphic design. She continues to build her vast knowledge and latest trends in the creative market by attending conferences and seminars devoted to our field of expertise.

Meredith Barnett
Designer
Meredith earned her Bachelor of Liberal Arts degree in Communication and English Literature from DePauw University in Greencastle, Indiana. During that time and previously, she worked for student publications, fostering an interest in graphic design/layout and working in a fun and creative environment. Her school newspaper, The DePauw, is still recognized as the oldest college newspaper in the state and has received many awards, including the Society of Professional Journalists Best All-Around Non-Daily Newspaper Award in 2005, while she was a staff member.

While she is new to the world of all things design, Meredith enjoys learning and executing all aspects of the job, including working with clients, brainstorming new campaigns, logos and magazine design/layout. She also relishes in being the “newbie” in the office, discussing reality TV and throwing the occasional theme party.

Meredith is a member of Alpha Chi Omega Fraternity and Psi Iota Xi, a national women’s service organization.

Denise Hoeing
Business Manager
Bringing almost 10 years of financial management and customer support experience with her, Denise joined SDi in 1995. As business manager, she sets the bar high for our staff to be fiscally responsible in all financial aspects of doing business. She also initiates all human resource functions for our staff.

Denise is your go-to source for managing the purchasing process and provides client support for effectively and efficiently keeping project costs in check. Most importantly, she acts as official “mom” of the office!

Denise attended Ivy Tech and keeps ahead of the curve with regular financial and business training. She is excited to be a part of the creative SDi team and is our favorite “non-creative” critic during the campaign development process.