The National FFA Foundation was seeking to make an appeal to women with a passion for advancing agricultural leadership and education. By harnessing the power of collective giving through the Impact FFA women’s giving circle, one large yearly grant could be awarded. They approached SDi to help them brainstorm ideas on how to introduce the program at their 2013 National FFA Convention and prompt conversations with potential circle members.
SDi collaborated with the Foundation to create a campaign theme and identity as well as develop appeal materials that could be used to educate potential donors on the critical emerging needs as well as their gift impact of the program. SDi provided: