National Panhellenic Conference

Marketing/Brand Refresh

The National Panhellenic Conference was seeking to increase visibility for their impact on the lives of women and sorority life through a refreshing of all of their communications. They wanted to provide distinction for the organization as the premier advocate for advancing sorority life and be more consistent in their communication efforts.

SDi held a discovery session with the Board of Directors to identity gaps in their communications with their target audiences. After a thorough communications audit and review of their newly-adopted strategic plan, mission and vision, SDi recommended a fresh identity package that included refocused marketing messages, logo, tagline as well as new visual personality.

• Research, communications audit
• Brand message refresh, tagline
• Visual personality including logo marks, color palette, graphic elements and font families
• Graphic standards guide
• Stationery package design/development for print/online
• Communication materials templates for print/online
• Brand refresh application to existing website